Discover: Telling Charles River’s unique story using emotional connections to separate from the competition while engaging employees through internal activation
Time: 11:40 am
day: Conference Day One Track A - AM
Details:
- Learn about the journey to our three pillars – WHAT and HOW we communicate
- One year later – The power our employer brand has had on external audiences as well as internal
- Hear how Charles River Laboratories, a 75-year old company developed and executed its first consistent global employer brand – from inconsistent messaging that felt like many different companies to one cohesive, award-winning employer brand
