Discover: Formalizing the Biopharma TA Playbook on Demand Planning in 2022 & Beyond

Time: 11:20 am
day: Day Two


• How can we better formalise the demand planning process in pharma organizations in
order to start pipelining earlier and more effectively?
• Having a demand plan in place from the get-go to helps the business early on by
giving market insight enabling pipelining to begin earlier
• How Bristol Myers Squibb have refined their demand planning process, including
taking into account turnover and internal attrition, allowing the business better plan
for the next 3, 6 or even 12 months